Combating Web Tracking: Analyzing Web Tracking Technologies for User Privacy
www.mdpi.com
Behind everyday websites, a hidden shadow world tracks the behavior of Internet users. Web tracking analyzes online activity based on collected data and delivers content tailored to users’ interests. It gathers vast amounts of information for various purposes, ranging from sensitive personal data to seemingly minor details such as IP addresses, devices, browsing histories, settings, and preferences. While Web tracking is largely a legitimate technology, the increase in illegal user tracking, data breaches, and the unlawful sale of data has become a growing concern. As a result, the demand for technologies that can detect and prevent Web trackers is more important than ever. This paper provides an overview of Web tracking technologies, relevant research, and website measurement tools designed to identify web-based tracking. It also explores technologies for preventing Web tracking and discusses potential directions for future research.
  • kbal@fedia.io
    6·
    23 days ago

    You seem to have javascript disabled. Please note that many of the page functionalities won’t work as expected without javascript enabled.

    Fortunately, the page did its job just fine and was able to tell me to use javascript blocking without needing javascript to do it.

  • sunzu2@thebrainbin.org
    6·
    23 days ago

    I don’t often click links for articles but god damn this one is a banger as far one spot comprehensive coverage of where we are at on the privacy/tracking issue.

    Deff requires a decent understanding of how various technologies work tho.