Like a lot of things there’s nuance. Musk’s claims about computer brain singularity are overblown and hyperbolic, but the technology does have a lot of potential to help people with serious brain conditions.

So this one time Seth MacFarlane…

Think “shopping habits” already includes subconscious thoughts. Advertisers know when you will quit a brand before you do.

Obligatory mention of Target figuring out when people are pregnant and sending related marketing, including teenagers, and the dad that got mad when they sent it to his daughter.