It’s different between countries, I suppose.
Also people want different things. For me customizable desktops (say, FVWM however I want to script it) are important, because I easily get distracted and overloaded. I also can’t ignore aesthetics, and in my subjective taste Apple style is concentrated bad taste combined with arrogance. Also there’s something in their UI design making me feel nausea and get tired faster. I don’t know what it is.
Other people want something else.
It comes from subjective experience in a country where Apple is traditionally not very popular.
I also can’t separate their disgusting advertising from their products, subjective again.
That already works, even India and China have (unnoticed by Western public opinion) transitioned from growth to stable situation, and it’s predicted their populations will be shrinking.
We are going to have the problem of too few people, not too many.