It’s important that he disabuses himself of the notion that he’s really good at this if he tried. The trying is the part that’s the challenge. They make the ability to understand part relatively easy. That’s the whole point of college.
The tip is to change his perspective and stop thinking that he’s above it. It may not be the only tip, but it’s a big one.
The world is filled with people who used to be brilliant slackers when they were young who did nothing with it.
It does say, prominently, “Who you vote for is secret.”